EMPOWERING THE NEXT GENERATION OF JEWISH BUSINESS LEADERS WORLDWIDE
Syllabus
From entrepreneurship and tech to personal branding and global markets - ELI’s summer program brings together top-tier speakers from the Israeli and global startup ecosystem to give you the skills, knowledge, and connections to lead in your career and community.
Program Dates: May 18 – July 27, 2025
Location: Online | Weekly Sessions (Live on Zoom)
For: Jewish professionals from around the world
Cost: $299
Apply Today for Batch 4: May 18th - July 27th
Deadline: May 4th, 2025
May 18th 2025 - Session N. 1
Kickoff & Opening Session
Start your ELI journey with inspiration, connection, and vision. In this opening session led by Avivit Ohana, Founder & CEO of ELI, we’ll explore what Jewish leadership looks like today and how this program will help you take your next bold step forward. You’ll also get to meet your cohort - Jewish business leaders and changemakers from around the world - and begin building the global network that will support you long after the program ends.
CEO at a Young Age & Your High-Tech First Steps
Shahar Peled, Co-Founder and CEO at Terra Security, will impart valuable insights on the CEO's role. He will underscore the essential skills and qualities necessary for success in this position. Additionally, Shahar will provide guidance on navigating the dynamic landscape of the high-tech industry, offering a recipe for success and practical advice for budding entrepreneurs.
May 25th 2025 - Session N. 2
Personal Branding in the Digital Age
Lirone Glikman, a global business development consultant specializing in networking and personal branding in the Digital Age, will lead this session. With expertise in assisting entrepreneurs, startups, and professionals in corporations achieve their business objectives through relationship-building, brand management, and business development strategies, she will delve into the topic of Personal Branding in the Digital Age.
June 8th 2025 - Session N. 3
Making Decisions in the Founder's Journey
Jonathan Shoshani, Founder & CEO of TrainLit Ltd., will lead an interactive session where you will step into the shoes of an entrepreneur and make key decisions on this journey. Through a unique app, you will experience real-world choices, such as when to take risks, when to play it safe, and where entrepreneurs often go wrong. Jonathan will guide you in navigating uncertainty, making informed decisions under pressure, and avoiding common mistakes. By the end of the session, you will walk away with practical tools for entrepreneurship and a deeper understanding of what it takes to succeed.
June 15th 2025 - Session N. 4
Navigating the Venture Capital World: Investing in Startups and Emerging Technologies
Alon Cinamon, Director of Investments at Viola Ventures, Israel’s leading technology investment group, will lead an insightful session on the venture capital world and investing in startups. You will gain a deep understanding of the startup investment process, key factors that drive successful investments, and the challenges VCs face in identifying promising companies. Through Alon’s expertise, they will learn how to evaluate opportunities, make strategic decisions, and understand the dynamic nature of the tech ecosystem.
June 22nd 2025 - Session N. 5
Product as Marketing: Leveraging Your Product to Drive Growth
Ofir Richman, Lecturer and Head of Extracurricular & International Programs at the Adelson School of Entrepreneurship, Reichman University, will lead a session on the concept of "Product as Marketing." Learn how to use your product as a powerful marketing tool to attract customers, drive growth, and build your brand. Ofir will share insights from his experience in digital marketing and entrepreneurship, focusing on how product design, user experience, and innovation can become integral elements of your marketing strategy.
June 29th 2025 - Session N. 6
Building and Scaling Startups: Models for Success in B2B vs. B2C
Polina Shapiro, Co-Founder & COO at TipMaster, will lead an insightful session on the different models for startups, focusing on the key differences between B2B and B2C businesses. We will explore the unique challenges and opportunities each model presents. You will learn about the strategies and approaches that work best for each model, and gain valuable insights into scaling operations, customer acquisition, and long-term growth. You will gain practical tools for evaluating and choosing the right business model for your startup and understand how to navigate the complexities of both B2B and B2C environments.
July 6th 2025 - Session N. 7
Go-to-Market Strategy for Startups: Expanding Globally and into the European Market
Inbal Rahav, Global Startup Growth & Ecosystem Partnerships Expert and CEO of the Israel-Austria Chamber of Commerce & Industry, will lead a session on developing a strong go-to-market strategy for startups looking to scale globally, with a focus on the European market. Inbal will guide you through the essential steps of market entry, customer acquisition, and building strategic partnerships. You’ll learn how to adapt your product, messaging, and approach for different regions, ensuring success both in Europe and beyond. You’ll have practical tools to refine your global go-to-market strategy and position your startup for growth in international markets.
July 13th 2025 - Session N. 8
Starting a Future Multi-Million-Dollar Startup: Insights from Silicon Valley
Edo Perry, Founder and CEO of ELEMENTS, will lead a session sharing his personal journey of establishing a startup and the decision to move to Silicon Valley. Edo will provide practical insights for entrepreneurs looking to break into the US-Israel market, focusing on the challenges and opportunities of establishing a startup in Silicon Valley. Drawing from his experience, he will highlight the critical role of technology, collaboration, and education in addressing today’s most pressing business challenges.
July 20th 2025 - Session N. 9
From Idea to Product with AI: Tools for Entrepreneurs
Itay Mandil, Founder & CEO of Steps, will lead a session on transforming ideas into scalable products using AI. Drawing from his expertise in tech-driven problem solving, agile methodologies, and cloud technologies like AWS and Azure, Itay will introduce powerful AI tools that can accelerate product development for entrepreneurs. You’ll learn how to leverage AI to streamline processes, enhance decision-making, and bring innovative products to life. By the end of the session, you’ll have practical insights into integrating AI into your startup and tools to build products more efficiently.
July 27th 2025 - Session N. 10
Creating Your Future: A Strategic Plan for the Next 3-5 Years
Avivit Ohana, Founder & CEO of ELI and a seasoned entrepreneur, will lead a session on crafting a strategic plan for the next 3-5 years of your entrepreneurial journey. Drawing from her experience in founding and growing companies, Avivit will guide you through the process of setting clear goals, aligning your vision with practical actions, and navigating the challenges that come with scaling your business. You’ll learn how to develop a roadmap that adapts to change while keeping long-term growth in focus. By the end of the session, you’ll have a clear plan and actionable steps to shape your future.
